Wait, What was that Commercial For?

Ketel One may be a classy brand of alcohol, but in terms of their branding they are nothing more than average.  I understand that alcohol can be a more tricky advertising challenge since you can't show anyone drinking the product, but there can still be good ways to tie your brand to an idea or quality. In this commercial (which was actually a single spot in a line of three) Ketel One simply links their product to "enjoying the night" type of philosophy. Not only is this incredibly cliche and overdone, but 30 seconds after this commercial had played I had already forgotten which brand of alcohol was in the commercial!

Other brands like Guinness, Corona and Jameson have set an example of creating strong branding that is also creative and unique. When you watch a Corona commercial, you could actually name what beer was being marketed without seeing the label or hearing the name. In the Ketel One commercial, it seems like any other vodka could replace the brand, and therein lies the major problem. Hopefully Ketel One can reevaluate how they want to brand their product, because as things lie they may as well call themselves Ketel None.