In my advertising class this week, we learned more about creative briefs from the Chief Marketing Officer from Publicis, Chris Shumaker. In preparation I did some analysis about a current strategic issue, consumer perceptions of the company, as well as a question I had for Mr. Shumaker. All three elements are below:
1. As a major agency that is constantly acquiring smaller firms (most recently LBi international and Arachnid). This may pose issues merging new staff, contracts and clients since there are often conflicting clients with the new agencies.
2. Although there is little public groundswell regarding a company that serves businesses, Publicis is seen as one of the most successful and well established agencies in New York. There are thousands of likes for their Facebook page and no negative comments on either Twitter or Facebook.
3. Usually how big are the teams that assemble a creative brief, and what different roles or skills does each team member possess?
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