Creative Execution for Cuties

As the semester finishes off, I thought I would share the final product for our Cuties creative pitch. Our group simulated working with an agency and used their creative brief to develop some creative executions and big ideas. For this piece of creative, we used the big idea of "Don't get left at the lunch table."

After using a "Day in the Life" (as mentioned in my last post) we realized that our target consumer looks for snacks that are quick easy to eat so that they can get out and play. Lunch is not a long, social process like it is for other consumers. Our target values efficiency, and being the last one at the lunch table is like being the last one picked for the dodgeball team. That's how we developed our big idea, and that led to this creative execution: