Uniqlo Creative Brief

Over the semester in my advertising class, we have been working on creating a Creative Brief for Uniqlo. This was an awesome simulation of working on the planning side to inspire and motivate the creative team. Below is what all of our research and work led to; the Creative Brief.. We will now take on the role of a Creative Team for the second half of the project, and more posts will come as that half of the project progresses.