5 Hour Energy shows us what NOT to do

In the advertising world, 5 hour energy is known for their unique marketing philosophy. They have embraced commercials that are cheesy and low budget, and many people have grown to appreciate them (even if they don't necessarily enjoy them).

The latest 5 hour energy commercial represents a change in this philosophy, and frankly it's a massive failure. Instead of their typical light hearted and cheesy approach, the mood is serious and bland. Not only that, but the stats they express are clearly misleading. The doctors they polled do not recommend 5 hour energy, they only recommend "a low calorie energy supplement to healthy patients who use energy supplements." All this is saying is that low calorie supplements are better for you! The fact is that doctors cannot and will not recommend 5 hour energy, and this commercial uses deceptive wording to trick customers into believing otherwise.

This commercial is very disappointing, and I am not the only one who was let down by the effort. Of the 145 ratings on youtube (when this was posted), 141 were dislikes. I hope that the company recognizes that this new approach is failing, and maybe they will get back to what made them popular to begin with soon.